Google Parent Alphabet Reportedly Wants To Buy Fitbit

It has left the wearables hardware market other device makers (while providing Wear OS to its OEM partners), but it appears that it wants in on a piece of the action. People familiar with the matter say that Alphabet made a purchase offer, but it's unclear how much was presented. The source also claims that there is no certainty that negotiations between Alphabet and Fitbit will come to an agreement.

No official comments have been made by Fitbit or Alphabet. However, if Alphabet did successfully purchase Fitbit, it might still be a while before we could see a Pixel-branded wearable on the market. Even so, Alphabet certainly has pockets deep enough to afford such a purchase.

It has been a while since we spoke about Fitbit. Last time was in March when Fitbit launched four new wearables, including the Versa Lite. In other Alphabet news, Google debuted the Pixel 4 and Pixel 4 XL earlier this month.