Annual Study Finds Kids 6-12 Years Old Favor Apple's iPad Over M&Ms And Super Mario
The annual study ranks more than 250 brands each year and includes heavy-hitting names like McDonald's, Toys"R"Us, Nickelodeon, Disney, Super Mario, Cartoon Network, KitKat, M&Ms, and several others. Many of the ones that made it into the top 50 are candies or consumables, though a few tech related brands sneaked in, like YouTube, Wii, and Netflix, to name three.
Image Source: Flickr (Thijs Knaap)
"iPad's No. 1 status among kids represents the culmination of the 'tablet takeover' -- a movement from shared screens and TV network dominance to curated content on personal devices," says Wynne Tyree, president of Smarty Pants. "Kids increasingly turn to iPads for games, TV shows, videos, books, homework help, and communication with friends and family."
The rise of the iPad to the top spot has been rather rapid, having gone from ranking 109th five years ago to No. 1 currently. According to Smarty Pants, the iPad was favored by tweens and middle and upper class families in the early days, and is now "an indispensable part of childhood for the masses."
You can check out an infographic of the top 50 brands here (PDF).