Another Two AMD Executives Head Off To Greener Pastures
We spoke with AMD, who acknowledged that Cheng's departure might create concern, coming as it does on the heels of the GTX 680's highly successful launch and Demer's leaving earlier this year. The company affirmed, however, that it remains entirely committed to its GPU technology at all market segments. AMD believes its New Zealand and "Sea Islands" architectures will be a potent challenge for NV's GK104 and noted that the Radeon HD 7000 family competes very well against Kepler's reduced GPGPU performance. While NV might have a few choice comments of its own to make regarding such comparisons, the graphics market has always been highly competitive, with leadership between AMD and Nvidia typically flipping every few generations.
Update: Cheng wasn't the only AMD employee to tender his resignation today. Samsung Electronics has hired Patrick Patla, a former AMD vice-president and general business manager who oversaw the company's Opteron products. The WSJ reports that Samsung has recruited several former AMD employees including Patla, Jim Mergard (a 16-year AMD veteran) and Brag Burgess, who was Bobcat's chief architect.
The problem AMD is increasingly facing is that in and of themselves, these are just one person -- but collectively, it's harder to believe the departures are coincidental. The company has emphasized that there's no crisis in the works, but that's not really the question.
The question is why so many employees who hung on through tumultuous ups and downs with Hector, the ATI acquisition and integration, and the tumult after Dirk Meyer was unexpectedly fired are now leaving. These are individuals who are used to living in the trenches and competing against a massive foe.
According to Read and the rest of the executive team, AMD's shakeups are the beginning of a new, highly-competitive phase of the company's life. The more people leave, the more hollow that explanation sounds.