Apple iOS Boots Up First In-Car Demonstration Driving A Smart Ferrari

Make no mistake, connected cars are an emerging reality, and Apple wants to be there as early as possible. The Cupertino company is launching an in-car OS next week in a bid to help push cars into a new age where they use an operating system and are connected to services such as navigation, communication, video, and more.

According to CNBC, Apple’s car OS will first be integrated with--what else--Ferrari, Mercedes-Benz, and Volvo vehicles. It’s not at all surprising to see cars that run on the same (or a similar) platform to the phones people carry with them. Frankly, it’s a completely natural evolution.

Apple in-car OS
Credit: Steven Troughton/YouTube

Most of us already use our phones in vehicles in one way or another, whether that’s connecting to the car’s audio system and playing music, getting turn-by-turn navigation, pulling up maps, talking or texting (hopefully just the passengers), and more. Integrating that use more tightly with actual cars makes plenty of sense.

Apple in-car OS
Credit: Steven Troughton/YouTube

Reportedly, Siri will be a big part of the platform, which should extend to other car manufacturers later this year.