Sneaky Apple Adds $30 Upcharge To iPhone 12, iPhone 12 Mini For T-Mobile/Sprint/Unlocked Models
Apple announced that the 5.4-inch iPhone 12 mini will start at $699 in the 64GB configuration, while the 6.1-inch iPhone 12 will be priced at $799 for the same amount of storage. But if you got to Apple's website, you'll see that those prices on apply if you're purchasing either smartphone on AT&T or Verizon. If you decide to purchase an iPhone 12 mini or iPhone 12 that works on T-Mobile or Sprint, you'll pay an extra $30. To make matters worse, that extra $30 hit also is applied if you purchase the SIM-Free (Unlocked) version of either smartphone.
So, here's the true pricing for the iPhone 12 mini and iPhone 12 according to Apple:
- iPhone 12 mini (64GB, 128GB, 256GB): $699, $749, $849
- iPhone 12 (64GB, 128GB, 256GB): $799, $849, $949
- iPhone 12 mini (64GB, 128GB, 256GB): $729, $779, $879
- iPhone 12 (64GB, 128GB, 256GB): $829, $879, $979
Apple says that the AT&T and Verizon smartphones include a $30 "instant discount" with activation, hence their lower prices. What's interesting, however, is that Apple made no mention of this tricky pricing strategy during its keynote, and it's being no more forthcoming on its website as to why AT&T and Verizon get special treatment, while everyone else doesn't. In fact, we can't think of any other time in recent memory that Apple has made such a puzzling move with regards to iPhone pricing. It should also be noted that the $30 fee does not apply to any of the iPhone 12 Pro or iPhone 12 Pro Max SKUs.
Preorders for the iPhone 12 open up on October 16, with a release set for October 23. The iPhone 12 mini will be available for preorder on November 6, and will ship on November 13.
Tell us what you think about this dastardly pricing ploy in the comments section below.