Apple Reportedly Developing Snapchat Clone For iPhones
Citing people familiar with Apple's strategy,
This is viewed by Apple as being especially important as its hardware business slows. Back in April, Apple reported its first ever year-on-year decline in iPhone sales and its first revenue in 13 years. Apple said it sold 51.2 million iPhone devices during the quarter, compared to 61 million during the same period a year prior.
While Ping didn't go on to become the thriving social network Apple hoped it would be, Snapchat is enjoying 150 million daily active users who spend an average of 30 minutes per day using the app. Part of Apple's plan to compete is by revamping its iMessage service, which when updated will include new animated effects, but it can't stop there.
The dedicated video sharing app Apple is working on will have filters and drawings. It will allow users to send videos to contacts or through social networking services such as Twitter. The aim is also to make the app easy to use with one hand so that a user could record a video, edit it as needed, and upload it in under a minute.
Don't expect to see the end result launch with the iPhone 7. Apple's shooting to have it finished sometime in 2017, whereas the iPhone 7 is expected to launch in the first week of September.