Apple WatchOS Dominates Smartwatch OS Market Share While Tizen Edges Out Android Wear
Those figures give Samsung reason to feel vindicated in its decision to move away from Android Wear and go
Therein lies the real behemoth. Even if including fitness bands, Apple is still the dominant force in the wearables market, having overtook FitBit in the first quarter, which fell 36 percent year-over-year from 4.5 million wearable shipments in Q1 2016 to 2.9 million in Q1 2017.
"Fitbit has lost its wearables leadership to Apple, due to slowing demand for its fitnessbands and a late entry to the emerging smartwatch market. Fitbit’s shipments, revenue, pricing, and profit are all shrinking at the moment and the company has a major fight on its hands to recover this year," said Cliff Raskind, Director at Strategy Analytics.
IDC's figures shine an even brighter light on watchOS. The market research firm says Apple lead the market in the Q1 2017 with a 57 percent share. However, Apple can ill-afford to fall asleep at the wheel.
"Apple finished 2016 in the same way that it finished 2015: as the undisputed leader in the worldwide smartwatch market," points out Ramon T. Llamas, research manager with IDC's Wearables program. "Yet even for its brand strength and customer loyalty, its year-over-year decrease and its small volumes compared with its other device categories underscore that it is still very much a work in progress. To this end, constant refinement of the Watch and its services are warranted."
Overall the smartwatch market is still relatively small. For that to change, Apple and others need to continue making refinements and improvement battery life. Lowering the cost of admission would also help spur mass adoption.