Apple Won Christmas, Capturing 51 Percent Of New Device Activations
"To put this in perspective, for every Samsung devices that was activated, Apple activated 2.9 devices. For every Microsoft Lumia device activated, Apple activated 8.8 devices," Flurry said. "While, the holidays in general and Christmas in particular are not the sole indicator of the smartphone market share and trends, it is safe to say that Apple’s newly released iPhone 6 and iPhone 6 Plus have had a blockbuster holiday season, despite a lackluster holiday season for the consumer electronics industry."
What about HTC? The once mighty company that helped popularize Android joined Chinese companies Xiaomi and Huawei in the under 1 percent category, underscoring just how far the company has fallen. Before the mobile wars turned into a dogfight between Apple and Samsung, HTC was always in the mix with record breaking quarters being the norm, not the exception.
As for the types of devices people are buying today, in general, tablets are losing ground. In 2012, full-size and small tablets combined for a third of the market (versus phablets, medium phones, and small phones). In 2014, they accounted for 22 percent, an 11 percent drop in just two years. Meanwhile, phablets are growing in popularity, going from a 3 percent share in 2012 to 13 percent in 2014.