Asustek Forms Partnership with C-Media
DigiTimes reports that Asustek and C-Media have formed a strategic partnership which will have the motherboard vendor using C-Media's audio IC chipsets from 2007. C-Media's Dolby/Digital Theater System (DTS) audio IC solutions will be used on motherboards with some variants being solely available to Asustek. Overall, this is a key partnership for C-Media as the company is hoping to grow their market share in high-end audio IC's from the current 1-3% up to 10% or better.
C-Media Electronics and Asustek Computer will extend their partnership with the adoption of C-Media's Dolby/Digital Theater System (DTS) audio IC solutions on Asustek's motherboards from 2007, according to C-Media.
C-Media anticipates that both parties will see benefits from the growing demand for high-end audio solutions in digital home applications.
The audio IC solutions from C-Media will be available only to Asus-brand motherboards and the IC design house will not offer it to other system makers, according to a Chinese-language Economic Daily News (EDN) report, which cited the company.