Bowling Alone Is Not A Moneymaker
In a report that has a certain odor of "duh" about it, Electronic Entertainment Design and Research tells us that video games that have an online capability are much more profitable than those that don't. They examine 219 retail titles for the Xbox, the Playstation3, and the Wii, and see who's making what when their users go online --or don't.
"Developers who are not embracing online opportunities to a greater level are leaving money on the table," said Geoffrey Zatkin, president and chief operating officer of San Diego-based Electronic Entertainment Design and Research.
Games that use some degree of multiplayer capability also tend to make nearly 25 percent more revenue than those without. And games that allow users to play each other online bring in close to twice that of games which do not.
It reports that 98 percent of the titles for the Wii have no online functionalilty. You could draw all sorts of conclusions from that. Maybe those users don't feel the need to go online and look for what they already have... friends. No one bowls alone, do they?
