CBS Will Sell Some Shows On iTunes For 99 Cents
The move is a continuing progression of television content moving online, whether through live streaming, free portals such as Hulu and a la carte pricing.
The pending agreement with iTunes could come in time for the launch of the iPad, whose 4:3 aspect ratio perfect for standard-def television viewing. Shows in high definition, which are broadcast in a 16:9 aspect ratio would show those pesky black bars across the top of the screen above and below the video. No date has been announced for the iPad's official launch, though Apple's website says they should be available in "late March."
To this point, the biggest source of legal online network content so far has been Hulu.com, which allows a certain number of ad breaks varying in length throughout each broadcast. Of course, NBC Universal is one of the major partners in Hulu, and Comcast has made a successful bid for the entertainment giant - though regulators have yet to rule on the legality of that deal.
Count the iTunes 99 cent purchase price as the latest effort by traditional television content providers to figure out how to make money on this here Internet thingy.