Comcast Cares Campaign Hits Twitter Promoting Volunteerism, Fails Spectacularly As Customers Tweet Mockery
It was with good intentions that Comcast took to Twitter
Comcast created its own hashtag to draw attention to its philanthropic outreach effort—#ComcastCaresDay
In honor of #ComcastCaresDay I'm also going to put everyone who calls me on hold for 20 minutes and then eventually hang up.— Claire Zulkey (@Zulkey) April 30, 2016
The outreach effort is undeniably a good thing Comcast is doing, but at the same time, it's the customer support horror stories that make it difficult to feel sorry for the ISP. And if not that, the company's position on data caps isn't doing it any favors.
On the bright side for Comcast, not all of the attention on Twitter was negative. And despite criticism on the business side of things, Comcast's community efforts can be considered a success. According to Comcast, over 100,000 volunteers cleaned up and improved more than 900 parks, schools, beaches, senior centers, and other community sites last year.