Comcast Cares Campaign Hits Twitter Promoting Volunteerism, Fails Spectacularly As Customers Tweet Mockery

It was with good intentions that Comcast took to Twitter to promote Comcast Cares Day, an annual event in which thousands of its employees go out and volunteer in their communities. What Comcast didn't take into account is the snarky nature of Twitter and backlash it would receive on the social network.

Comcast created its own hashtag to draw attention to its philanthropic outreach effort—#ComcastCaresDay—but instead of good vibes and high fives, it attracted a mountain of mockery. Some if it came from ticked off Comcast subscribers who were taken aback by what they viewed as obvious irony, while others simply jumped at the chance to knock the company down a peg or two. In that way, Comcast was successful in bringing people together, just not in the way it envisioned.