Don't Be Shocked if T-Mobile Dumps Its Unlimited Data Plan
Sievert says that even though T-Mobile offers unlimited data, it's not the reason the company exists. The wireless carrier is much more focused on pitching itself as the "Uncarrier," and whether or not unlimited data always fits that persona, so be it.
"A competitor bet the farm on unlimited, and that's all it is," Sievert said during an investor conference, according to CNET. "We're not stuck...as the unlimited carrier. That's a bad place to be."
In other words, if T-Mobile decides that offering unlimited data is no longer financially feasible, it's free to go in a different direction, unlike Sprint which is currently guaranteeing its unlimited plans for life. It's a sobering statement from T-Mobile, especially as Sievert goes on to explain that down the line there will be additional opportunities to cash in on the need for more data.
Sievert's comments come a day after Verizon Chief Lowell McAdam spoke out against offering an unlimited data plan, adding that his company has never and will never lead on price.