Fitbit Leads Red Hot Wearables Market, Xiaomi Captures Second Place
Fitbit maintained its momentum from the fourth quarter of 2014 right on into the first quarter of 2015, the latter of which was boosted by the release of three new devices -- Charge, Charge HR, and the Surge. There also remains demand for Fitbit's older Flex wristband and One and Zip clip-on models.
Fit shipped 3.9 million wearable devices in the first quarter of 2015, up from 1.7 million in the same quarter a year prior. That was enough for Fitbit to capture more than a third of the market (34.2 percent), though it can't afford to rest on its laurels with Chinese player Xiaomi not far behind.
A newcomer to the category, Xiaomi charged the wearables market with its Mi Band and sold 2.8 million of them, giving the company nearly a quarter stake (24.6 percent).
After Xiaomi there's a precipitous drop to third place where Garmin sits at a 6.1 percent share with 700,000 shipments.