Free Beats Fee for Radiohead's 'In Rainbows' D/L
Given a choice, pay or don't pay? Which would you choose? Or would you at least give a token amount? That's the question asked by a study by comScore.
Of those who downloaded Radiohead's digital album, In Rainbows last month, about 62 percent walked away with the music without paying a cent, reported ComScore, an Internet research company.
About 17 percent plunked down between a penny and $4, far below the $12
and $15 retail price of a CD. The next largest group (12 percent) was
willing to pay between $8 and $12--the cost of most albums at Apple's
iTunes is $9.99. They were followed by the 6 percent who paid between
$4.01 and $8 and 4 percent coughed up between $12 and $20.