GameStop to Drop "DoorStop", er Zune
It's no secret that Zune sales are a fraction of those of the iPod, and
apparently GameStop has seen enough. In its earnings call on Thursday,
GameStop indicated it has exited the Zune marketplace.
The move is unlikely to affect GameStop, whose sales come almost completely from video games but it puts up another hurdle in Microsoft's attempt to grow Zune sales.
"We have decided to exit the Zune category because it just did not have the appeal we had anticipated," said a GameStop spokesperson. "It (also) did not fit with our product mix." GameStop made the decision about a month ago. GameStop said it will sell Zune players online until it clears out its inventory.
GameStop has hundreds of stores across the country and losing that distribution channel could hurt Zune sales.
Despite the product mix comment, it's likely the decider was demand, not mix.
The move is unlikely to affect GameStop, whose sales come almost completely from video games but it puts up another hurdle in Microsoft's attempt to grow Zune sales.
"We have decided to exit the Zune category because it just did not have the appeal we had anticipated," said a GameStop spokesperson. "It (also) did not fit with our product mix." GameStop made the decision about a month ago. GameStop said it will sell Zune players online until it clears out its inventory.
GameStop has hundreds of stores across the country and losing that distribution channel could hurt Zune sales.
Despite the product mix comment, it's likely the decider was demand, not mix.
