Google Intent On Expanding Radio Presence
Looking to expand their presence on the airwaves, Google has been hiring folks for their radio sales department in an attempt to expand their advertising in offline media. There's also been some rumor of a possible Google buyout of Clear Channel, though Clear Channel has declined to comment on the issue. This all comes as Google plans to start testing their Google Audio Ads by the end of this year.
"It made a clear move into radio in January when it agreed to pay more than $1 billion, depending on performance, for dMarc Broadcasting Inc., which connects advertisers to radio stations through an automated advertising system.
It's all part of what Google Chief Executive Eric Schmidt has said is an investment in radio advertising that could grow over time to include up to 1,000 Google employees -- not just in ad sales, but also in engineering and operations."
