Google Reboots Android One Initiative, Aims For $50 Smartphones
Android One provides manufacturers with a set of specifications to build cheap smartphones while maintaining a certain level of quality. Rajan Anandan, managing director in India and Southeast Asia, told the Financial Times
Similar to what Samsung is going through with its
Not only will Google have to solve its supply chain issues, but it might also have to get the price of these handsets down. At launch last year, phones built to Android One specifications ran about $100. That's much higher than what Anandan has identified as the "sweet spot" in India, which is between $37 and $47.
This is all part of a bigger strategy to monetize a region via Google's advertising business. At present, the local market for digital advertising is pretty small. To help with that, Google has put in place a major investment program to bring tens of millions of businesses online with content focused on India's population, content that can be accessed by these low cost handsets Google is pushing.