Google Buys Songza Music Streaming And Curation Service
Are you looking to listen to music to fit your energetic mood this morning? Perhaps there will soon be an option to do that on Google Play Music All Access. We can only assume that's part of Google's end-game for acquiring Songza, a streaming music startup similar to Pandora that's based out of New York City.
Songza's twist in the streaming music scene is that it boasts "expert-made playlists for every occasion." For example, there's a Moods category that lets you select playlists based on how you're feeling, be it cocky, introspective, seductive, spacey, or any of the 32 available moods. Other categories include Activities, Genres, and Decades, each of which is filled with dozens of sub-categories, such as Barbecuing or Drinking at a Dive Bar, both of which are listed under Activities. And each of those sub-categories is filled with several playlists.
"Today, we're thrilled to announce that we're becoming part of Google," Songza announced in a blog post. "We can't think of a better company to join in our quest to provide the perfect soundtrack for everything you do. No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use."
It's almost a given that Google will bake Songza's curating technology into its own streaming music service, especially as the category intensifies with competition from major players. That includes Apple, which recently acquired Beats Music for $3 billion, and of course Spotify's growing popularity. Google's also planning a subscription service for YouTube, and it wouldn't surprise us if Songza's DNA was injected into that as well.
If you want to give Songza a spin on your mobile device, you can pluck the app from Google Play or iTunes.
Songza's twist in the streaming music scene is that it boasts "expert-made playlists for every occasion." For example, there's a Moods category that lets you select playlists based on how you're feeling, be it cocky, introspective, seductive, spacey, or any of the 32 available moods. Other categories include Activities, Genres, and Decades, each of which is filled with dozens of sub-categories, such as Barbecuing or Drinking at a Dive Bar, both of which are listed under Activities. And each of those sub-categories is filled with several playlists.
"Today, we're thrilled to announce that we're becoming part of Google," Songza announced in a blog post. "We can't think of a better company to join in our quest to provide the perfect soundtrack for everything you do. No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use."
It's almost a given that Google will bake Songza's curating technology into its own streaming music service, especially as the category intensifies with competition from major players. That includes Apple, which recently acquired Beats Music for $3 billion, and of course Spotify's growing popularity. Google's also planning a subscription service for YouTube, and it wouldn't surprise us if Songza's DNA was injected into that as well.
If you want to give Songza a spin on your mobile device, you can pluck the app from Google Play or iTunes.
