IDC Blames Dramatic Drop In Q2 Smartwatch Shipments On Tanking Apple Watch Sales
Out of all the smartwatch players, Apple was hit the hardest by the relative disinterest in the category. It was also the only smartwatch vendor to experience a decline in shipments—Apple shipped just 1.6 million
In other words, IDC thinks this is a temporary lull rather than an indicator of a passing fad. IDC also notes an absence of traditional watchmakers competing in the smartwatch category. That's starting to change as companies like Casio, Fossil, and Tag Heuer jump in, and as things ramp up, it could alter the smartwatch scene altogether.
"Participation from traditional watchmaker brands is imperative to deliver some of the most important qualities of a smartwatch sought after by end-users, namely design, fit, and functionality," said Ramon T. Llamas, research manager for IDC's Wearables team. "Combine these with the brand recognition and distribution these brands already have, and it's reasonable to expect the smartwatch market to grow from here."
IDC says it will also be important to see how the smartwatch category evolves. As more and better services and features become available, the smartwatch category could attract new users, "ultimately leading to a growing market" in 2017.