Instagram Rolls Out Photo and Video Web Embedding

Facebook isn't about to let its $1 billion acquisition of Instagram go to waste. Continued innovation is the secret to both remaining relevant in an increasingly crowded field of apps that offer filters for photos and videos, and to seeing a return on such a hefty investment. Towards that end, the Instagram team just unveiled web embedding for photos and videos.

"Now, when you visit an Instagram photo or video page on your desktop web browser, you’ll see a new share button on the right side of your photo (just under the comments button). Click the button to see the embed code. Copy the block of text it gives you and paste it into your blog, website or article. When you hit publish, the photo or video will appear," Instagram explained in a blog post.


The embed code is only available for public photos and videos, so if you've marked them as private, then nothing has changed. Furthermore, Instagram made it a point to reiterate that you own your content, noting that your embedded photo or video appears with your Instagram username.

"Whether you want to embed your video on your blog or a friend wants to feature your photo on a website, everyone will clearly see that your content belongs to you," Instagram said.

Let the embedding begin.