iPhone Now Accounts For More Than Half of the U.S. Smartphone Market
For as dominant as Apple has been in the smartphone market, the iPhone maker has been playing second fiddle, numbers-wise, to handsets running Google’s Android operating system. However, according to a report from Kantar Worldpanel ComTech, Apple has nudged past Google to claim over half of the smartphone market share in the U.S.
The firm’s numbers are from data collected over a 12-week period ending on November 25th and show that Apple’s iOS has 53.3% of the market, while Android has 41.9%. Both of those figures are substantially different than a year ago, when the percentages were 35.8% and 52.8%, respectively. Kantar Worldpanel ComTech attributes much of that change to demand for the new iPhone 5.
According to the firm, RIM’s share has plummeted from 7% to 1.4% year-over-year, while most of the rest of the field has remained stagnant. Symbian is down from 0.4% to 0.2% and “Other” dipped from 1.8% to 0.6%, while Windows Phone is up to 2.7% from 2.1% last year. This suggests that the iPhone is eating into former users of both the BlackBerry and Android platforms.
The picture in Europe is much different, though, where Apple controls just 25% of the smartphone market compared to Android’s 61%, and the other platforms have a bit more market presence, as well.
The firm’s numbers are from data collected over a 12-week period ending on November 25th and show that Apple’s iOS has 53.3% of the market, while Android has 41.9%. Both of those figures are substantially different than a year ago, when the percentages were 35.8% and 52.8%, respectively. Kantar Worldpanel ComTech attributes much of that change to demand for the new iPhone 5.
According to the firm, RIM’s share has plummeted from 7% to 1.4% year-over-year, while most of the rest of the field has remained stagnant. Symbian is down from 0.4% to 0.2% and “Other” dipped from 1.8% to 0.6%, while Windows Phone is up to 2.7% from 2.1% last year. This suggests that the iPhone is eating into former users of both the BlackBerry and Android platforms.
The picture in Europe is much different, though, where Apple controls just 25% of the smartphone market compared to Android’s 61%, and the other platforms have a bit more market presence, as well.
