iPhones Are For Geeks; Prada Is For The Glitterati
LG electronics announced they've got an answer to that touchscreen phone wonder, Apple's iPhone. Instead of making it cheaper, they're making it available in February in Europe, and they're charging even more for it than an iPhone will cost. How? By teaming with fashion giant Prada
LG's Prada Phone is being produced in partnership with the Italian fashion brand. It is set to go on sale in late February for 600 euros ($780) at mobile phone dealers and Prada stores in Britain, France, Germany and Italy, and comes to Asia in March.
The no-button interface with the entire phone face covered by a touch-sensitive screen resembles the Apple iPhone, announced by the U.S. company earlier this month to much fanfare as an innovation that could shake up the industry.