Latest Data Suggests Apple Has Crushed Facebook’s Data Mining Of iOS Users
To date, apps have been able to leverage the Apple Identifier for Advertisers (IDFA) feature to analyze user data and provide targeted advertising. This week’s launch of iOS v14.5, however, changes the paradigm. Instead of having to jump through hoops to Opt-Out, with Apple’s latest iOS update, apps are required to prompt users with more details regarding data monitoring requests and ask users to Opt-In to offer up their data.
Needless to say, most users that actually read the prompts are not likely to allow applications to gather up their personal data for targeted advertising purposes. In fact, according to data released today by
With iOS user data tracking essentially collapsing overnight, Facebook’s (and other’s) ability to serve up targeted ads to iOS users, using traditional methods at least, has effectively vanished. That said, targeted advertising makes up such a large portion of revenue for companies like Facebook, Google, and Amazon, Apple’s latest move is not likely to be the end of the story.