Mickey Will Scour Your Inner Thoughts As Disney Invests In Mind Reading Technology
Through Disney's Accelerator program, the company along with a couple of venture capital firms are investing in a startup called FEM Inc. You've probably never heard of FEM, though one day you might -- it consists of former Google employees and a Caltech neuro-economist, who together created the Prizma video platform.
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If we could read your mind, we'd probably discover that you're thinking, "What the flip is the Prizma video platform, and why should I care?" Of course, we can't read your mind, though that's what Prizma aims to do. It uses brain science to select videos that viewers are more likely to watch in their entirely, distractions be damned.
The team behind Prizma says that nearly a third (30 percent) of viewers that watch a video on their platform return within a week to watch more videos. That's the sort of thing that gets the attention of webmasters and advertisers, along with companies like Disney, who along with Javelin Venture Partners and MESA Venture, invested $3 million into the FEM Inc.
That's much more than most startups get through Disney's Accelerator program, which is a "highly selective, immersive mentorship and investment program for technology-enabled startups in the media and entertainment space." Those selected receive $150,000 in investment capital and, equally important, access to resources, relationships, and characters from across The Walt Disney Company, including Disney Animation, Lucasfilm, Marvel, ESPN, ABC, and several others.
"Our recommendation engine, built on patented technology, uses signals from a user's context to determine the best content to surface," the Prizma team explains. "These signals, which we call 'motivations', help us determine the user's goals: are they long term or short term? Are they concerned with helping others or themselves? Are they here to have fun or to be productive? Prizma matches such motivations against a proprietary data layer to curate the best videos for a specific user's context."
This is the future of the Internet, folks, and we're just hamsters along for the ride.