Microsoft Wants You GaGa Over Windows 10, Showcases Adorably Cute Babies In First Ad Series

We’ve already told you about Microsoft’s multi-million-dollar ad campaign that will kick off the launch of Windows 10. The Redmond, Washington-based software giant got the ball rolling with its "10 Reasons to Upgrade to Windows 10: IT'S FAMILIAR” ad late last night.

However, Microsoft is also breaking out the big guns with a series of five new ads that are sure to may you go “awwwwwww.” That’s right, Microsoft has resorted to using adorable babies to promote Windows 10, and it just might work – heck, anything is better than this trainwreck.

Microsoft is touting a new generation of Windows users that won’t have to deal with the rigmarole that has often plagued Windows users in the past. The new ads showcase babies and toddlers from around the globe, with the voiceover explaining “These kids won’t have to remember passwords, or obsess about security,” which is a clear nod to Windows Hello biometric authentication.

Microsoft even plays up the fact that these little tikes thrive on a touch-centric environment, describing, “For them every screen is meant to be touch and web pages are expected to scribbled on and shared.” That last point is a direct reference to the editing capabilities build into the much ballyhooed Microsoft Edge browser.

The headlining minute-long TV spot concludes, stating, “They’ll do things their parents never even dreamed of, because these kids will grow up with Windows 10.”

“We see young children from around the world in their natural settings in Morocco, Thailand, Iceland, England and the U.S.,” wrote the Windows Team in an new blog post. “Supporting our mission of empowering every person and organization to achieve more, the ads show how technology should be more natural, human and intuitive, and adapt to people’s needs. The key notion – Windows 10 delivers a more human way to do.”

Windows 10 launches worldwide on July 29th and will be a free upgrade for Windows 7 and Windows 8 users; it will also of course come preloaded on new desktops, laptops, convertibles, and tablets on the same day. Those running Windows XP or Windows Vista (or those that simply want a spare copy to have handy) will have to pay $119 for Windows 10 Home and $199 for Windows 10 Pro (you can pre-order both on USB sticks right now from Amazon).