Sometimes a company has an idea that hits everyone right in the zeitgeist. Crowdfunding sites like Kickstarter are terrific indicators of what people will be interested in buying, because they speak volumes with their support. We’ve seen it in the recent past with projects like Pebble, OUYA, and the Oculus Rift, and smartphone camera lens maker Moment is enjoying some of that same grassroots success.

Moment was looking to raise $50,000 on Kickstarter, but it blew way past that amount right away, netting $100,000 in just 28 hours. Currently, with 25 days to go in the campaign, Moment has raised over $208,000, and it’s a virtual certainty that the number will be higher than that by the time you read this.


Moment is creating camera lenses for your smartphone to make all the mobile photography we’re all doing much better. Currently the company has a telephoto lens and a wide-angle lens, and there will certainly be more coming. Currently, supported devices include iPhones, iPads, and Samsung Galaxy S2 and newer devices.

The lenses may cost as little as $99 at retail.