Nintendo Defends Switch Shortages As Not Intentional And Apologizes To Gamers
Are you still having trouble finding a Nintendo Switch console in stock? Well, if it is any consolation, Nintendo is awfully sorry about the inconvenience, or so the console maker says. And in a recent interview with Arstechnica, Nintendo Senior Director of Corporate Communications Charlie Scibetta pushed back against the conspiracy theory of an artificial shortage to drive up demand.
"It's definitely not intentional in terms of shorting the market," Scibetta says. "We're making it as fast as we can. We wantto get as many units out as we can to support all the software that's coming right now... our job really is to get it out as quick as we can, especially for this holiday because we want to have units on shelves to support Super Mario Odyssey."
If Nintendo is guilty of anything here, it is for failing to anticipate the level of demand the Switch would command.
Indeed, it was reported a few weeks ago that Nintendo nearly doubled its official hardware shipment guidance from 10 million units for its fiscal year ending in March 2018 to 18 million units. When you look at the numbers, even if Nintendo was better prepared at launch, a shortage seems almost inevitable at some point.
This is not the first time Nintendo has dealt with a shortage of consoles. Back in 2007, Nintendo of America President Reggie Fils-Aime addressed the same conspiracy in regards to the Wii and said at the time "there is no secret plan to store Wiis in a warehouse to spur demand." More recently, Nintendo was again caught off guard, this time for its Classic NES consoles. That situation was a little more egregious, as Nintendo raised hopes of having sufficient inventory by the holiday (there wasn't) before abruptly discontinuing production.
"I think we could have done a better job communication that was gonna be a limited run," Scibetta explained. "It was supposed to be for the that holiday. We extended it actually because demand was so much, then we stopped producing it."
The good news for anyone shopping for a Switch is that Nintendo is not going to stop production anytime soon. Finding one in stock (and without an inflated price tag), however, remains a challenge. In the meantime, check out our review of the Switch, which also includes buying advice and some tips for maximum fun.