No More Free For You! Apple Removes ‘Free’ From Free To Play Games On App Store
To be clear, Apple didn't remove freemium titles like Candy Crush Soda Saga, which are still free to download and play (in a limited capacity), but instead of labeling them as "Free," the button has been replaced with "Get." The change in language addresses the fact that freemium titles aren't truly free in the long run, as most are designed to hook gamers into the gameplay before introducing arbitrary waiting periods or other game stoppages, which of course can be reduced or eliminated by way of in-app purchases (purchase more gems to get rid of the countdown timer, for example).
Apple's following in the footsteps of Google, which itself stopped referring to its free-to-download apps in Europe as "free" after feeling the heat from the European Commission. At the time, the Commission criticized Apple for not doing the same. Instead, Apple leaned on its "Ask to Buy" feature in iOS 8, which requires permission from a parent before a child can buy an app for make an in-app purchase.
Though the change is only required in Europe, Apple confirmed to Recode that the "free" to "get" transformation is a worldwide one. Interestingly enough, the "free" label still exists in some capacity, such as lists like the "Top Free Apps for iPad" and so forth.