Online Gaming Surges During Economic Recession
Industry tracker ComScore found that around 87 million US Internet users visited online video game sites in May, which is a 22% increase from the same month last year. We'd heard that the economy was forcing more users to remain planted at home, but wow--22% percent! According to ComScore, the "continuing surge in online game play was attributed, in part, to people opting for cheaper entertainment alternatives in grim economic conditions."
Edward Hunter, ComScore gaming solutions director, noted that the "amount of online play is growing 10 times as fast as the overall US Internet population, with nearly one of every two users getting in the game." To no one's surprise, Yahoo! Games was ranked the top spot for online play, with the unique number of visitors surging to 19.4 million in May, a 6% increase from the same month last year. Similar spikes were seen across the web, hinting that more individuals were staying home to find entertainment rather than going out.
It's somewhat interesting to think how the gaming sector has benefitted from a recession; at first glance, it's easy to assume that folks would put away gaming during times where money was tight, but on the contrary, folks have taken the opportunity to put away the Frequent Cinema Viewing cards and focus their dollars on at-home entertainment, video games included. Lucky for you, Microsoft/Sony/Nintendo!