Pentax Goes Small With Q10 Mirrorless Camera

When it comes to cameras, small is clearly "in." Pentax is joining the mirrorless ranks with yet another option, the Q10. It's a swanky looking shooter that's super compact and about as lightweight as they come; it's an interchangable lens model, which supports Q-mount lenses. In addition, the new Q10 retains all the creative features of its predecessor – including the bokeh control function to create a defocused effect typical of an SLR camera, and the Smart Effect modes to apply various built-in filters with a simple turn of the dial.

Spec wise, there's a back-illuminated CMOS image sensor, a top ISO of 6400, built-in HDR, a 3" rear LCD, and a 1080p movie mode. It'll ship next month for $599.95 in a kit form, which is actually on the low end of where most of these units line up.

Effortless Bokeh control
The PENTAX Q10's unique bokeh control function allows the user to create images where their subject stands out by automatically assessing the relative distance between the in-focus subject and obtrusive objects in the field of view. Since this function simplifies the advanced, SLR-caliber technique of intentional defocusing, even a first time digital photographer can effortlessly capture high quality images with the beautifully defocused foreground and/or background.

SR mechanism for sharp, blur-free images
The PENTAX Q10 incorporates the PENTAX-developed SR (Shake Reduction) mechanism, which automatically shifts the CMOS image sensor to offset camera shake detected by the camera's motion sensor. As a result, the PENTAX Q10 produces sharp, blur-free images even under demanding conditions that are prone to camera shake, such as when using a telephoto lens, shooting in the dark without flash illumination, or capturing landscapes in the twilight.

Simple, user-friendly Auto Picture and Scene modes
The PENTAX Q10 features the PENTAX-original Auto Picture mode, which automatically selects the most appropriate shooting mode from such options as Portrait, Landscape and Macro for a given subject or scene, then optimizes all affecting parameters, such as shutter speed, aperture, white balance, saturation, contrast and sharpness. It also provides 21 Scene modes including Night Scene Portrait, Pet and Backlight Silhouette, allowing even an inexperienced digital photographer to choose the best exposure mode for a complicated scene by simply choosing an appropriate icon on the LCD monitor.

Dependable, flexible exposure system available only with digital ILC systems
The PENTAX Q10's comprehensive exposure system assures all the advantages and flexibility of a digital interchangeable lens camera system. To accommodate user preferences and varying photographic applications, it offers a choice of four different exposure modes: the all-purpose Programmed AE (P) mode, which automatically selects an optimum combination of aperture and shutter speed; the Shutter Priority AE (Tv) and Aperture Priority AE (Av) modes, which allow the photographer to accurately reproduce specific creative intentions on resulting images; and the Metered Manual (M) mode. The photographer can even instantly switch the exposure mode from P mode to Av or Tv with a simple turn of a control dial.

High speed continuous shooting at approximately five images per second
The PENTAX Q10's high speed continuous shooting mode allows the photographer to capture up to five images (in JPEG recording format) in a single sequence, at a maximum speed of approximately five images per second. This mode comes in handy when trying to preserve the action of fast moving subjects in a series of images.

Dependable DRII mechanism for effective dust removal
The PENTAX Q10's DRII (Dust Removal II) mechanism effectively prevents dust spots from degrading captured images after the user changes lenses out in the open. Like the PENTAX K-5 II and 645D SLR cameras, the Q10 incorporates a highly effective supersonic vibration mechanism, which vibrates the image sensor at high speed to shake the dust off its surface.

Built-in auto flash with pop-up mechanism
The PENTAX Q10 comes with a built-in auto flash (guide number 7 at ISO 200/m). The photographer is able to use it at the default position, or raise it to the pop-up position with simple operation to widen its discharge angle to cover a 28mm angle of view (in the 35mm format).

Pricing and Availability
The new PENTAX Q10 will be available at retail outlets nationwide and online in October 2012. It will be offered in a Red or Silver kit including the 02 zoom lens at a suggested retail price of $599.95. The PENTAX-06 Telephoto Zoom lens will be available at retail outlets and online in October 2012 with a suggested retail price of $299.95. Finally, Adapter Q for K-mount lenses will be available in 2012 with a suggested retail price of $249.95.