Pentax Lets You Customize Your Next Camera

Pentax announced the new Optio RS1500 digital compact camera. What's unique about this camera is that it features a removable faceplate system with a screwless faceplate design and interchangeable lens ring snap that will hold custom skins of your design in place. The camera ships with 10 skins, and you can always create your own using the PENTAX PERSONAL SKIN DESIGNER software. The skins can be printed from your color printer.

The camera features a 14 megapixel sensor, 3-inch LCD, and a 4x optical zoom. It is expected to be available in April for about $150.

PENTAX Introduces Second-Generation Infinitely Customizable Optio RS1500

Newest PENTAX Easier Than Ever to Personalize

GOLDEN, Colo.--PENTAX Imaging Company announced the infinitely customizable Optio RS1500 digital compact camera. The new PENTAX Optio RS1500 is easy to use and to dress to match the personality and style of its owner. This cosmetically customizable digital camera features a new removable PENTAX-original faceplate system featuring a screwless faceplate design and interchangeable lens ring snap (choice of orange or black included) to hold custom skins of any personal choice or design. Now, users may change the camera’s appearance in three easy steps without the need for additional tools.

The design possibilities for the Optio RS1500 are infinite. Owners may skin this newest Optio to match an event, a sports team, a milestone, a corporate identity, and more.

There are a couple of ways to personalize the PENTAX Optio RS1500:

• Immediately dress the camera in a choice of 10 skins with contemporary designs that ship with the product simply by adding a skin, replacing the faceplate panel, and snapping on the lens ring.
• Visit the PENTAX SKINS Gallery at www.rs.pentaximaging.com or download the PENTAX PERSONAL SKIN DESIGNER Adobe Air-based software from www.pentaximaging.com. Use the digital designer to import a photo or digital image and save a skin as a PDF for printing on a color printer.

Besides a unique, completely customizable design, the Optio RS1500 features 14 megapixels, a large three-inch LCD monitor, a high-performance 4X optical zoom lens covering 27.5mm wide angle to 110mm telephoto and simple, user-friendly operation. Encased in a lightweight body about the size of a credit-card, the Optio RS1500 is compact enough to carry anywhere. Available in pearl white or silver, this latest PENTAX Optio will ship in April 2011 at $149.95 USD.