President Obama Hopes To Lift Impoverished D.C. Children With Free E-Books
President Obama's plan is part of a broader strategy to tackle inner city problems through educational opportunities for children. It's also a well timed one, with the recent riots and protesting in Baltimore bringing attention to poverty stricken areas and the need to provide opportunities for kids who come from low-income families.
The White House is essentially taking the "It takes a village" approach, with various entities pitching in to make this program work. In addition to the five major publishers that are on board, the New York Public Library will build an app that allows low-income kids to obtain e-books. However, they'll need access to computers or other electronic devices (tablets, for example) to read the e-books.
Help is coming on the hardware side, as well. This includes previously announced programs by the White House, along with assistance from the private sector, such as Apple donating $100 million devices to low-income schools.