FCC Won’t Require Websites To Honor 'Do Not Track' Requests
They ignore it because they can, and the Federal Communications Commission
Many websites and services flat out ignore your browser's Do Not Track setting
The FCC's response was that it has "no intent to regulate edge providers." Zip. Zero. Zilch. None whatsoever. You get the idea. To be fair, the FCC's soothing mantra when reclassifying broadband Internet as a utility was that it wasn't going to regulate the Internet, it only wanted to ensure that net neutrality would win the day. And it did.
Whether or not the FCC even has the authority to force edge providers to honor DNT requests is another matter entirely, and one the FCC didn't bring up in its response. The agency did, however, mention that it's implementing privacy rules that apply to Internet service providers (ISPs).
"The Commission has adopted rules implementing section 222’s privacy protections with respect to providers of voice services, has amended those rules over time to respond to emerging threats to consumer privacy, and has vigorously enforced those rules," the FCC stated.
What this ultimately means is that the FCC is ready to step in if ISPs overstep their bounds in regards to user privacy, but for websites and web services, the DNT thing isn't happening -- they can continue to ignore those requests if they see fit.