Roku CEO: “DVRs Are Just A Stepping Stone Technology”
“To me, it's pretty clear that all TV is going to be streamed. It's either going to be streamed to a smart TV, a gaming console or a streaming player,” said Wood In a Q&A with the AP. “Things like DVD players are going to go away. Cable boxes are obviously going away, too. DVRs are just a stepping stone technology.”
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He also said that he ditched the DVR when his broke--five years ago. He says in his house, all of their TV watching is on demand.
When it comes to growing streaming box competition from giants Apple, Google, and now Amazon, Wood scoffs. “Every time one of those companies come out with an announcement, our sales have gotten better,” he said. He believes the DVR will be dead by the year 2020.
You have to take some of what he says with a grain of salt as he has a clear bias, but it’s hard to argue with him. The proliferation of the DVR was a revelation for those who subscribe to pay-TV services; instead of having to choose which of your favorite three shows you wanted to watch on your hundreds and hundreds of channels, you could simply record everything you wanted to see and watch it on your own time. Brilliant.
However, DVRs are only great if you have a lot of channels that you pay for; cord-cutters find it pointless because all of their content streams on demand anyway, and the current pay-TV paradigm seems unsustainable and destined to fail as streaming options (and their incredibly low prices relative to most pay-TV services) become increasingly attractive.