Sony's Euro Boss Says Disc Media Will Die

Whether you like it or not, let's face it, disc media is just plain getting old.  Further, "the power of the network" continues to rise and downloadable multimedia content continues to become more and more pervasive.  Take a quick vitals check on companies like BlockBuster Video and you'll know why the folks at Netflix are running to head this one off at the pass as well.  It's not rocket science people (actually it's called photonics, which is easily as complex), the fatter your pipe gets, the more data you can and will pump down it.  Another case study of Valve's Steam game delivery, network gaming and community services, shows end user acceptance was spotty at best initially but has recently exploded with not only top title gaming content but new Cloud services as well.  So when are the game console pundits going to jump on the bandwagon?  It appears they already have...

David Reeves of Sony Computer Entertainment Europe claims:  "The key to the future is the PlayStation Network, Games put straight onto PSN are the big opportunity," said Reeves.

"We do believe that the disc-based delivery system will fall as the power of the network base rises. At the same time, the overall industry growth will continue to go upwards as we push out into emerging markets."...

Though this sounds a little bit like marketing speak, there's a lot of common sense that flows throughout his interview at MCV UK where he notes:  "This is Sony proofing itself against the disaster the music industry has found itself in. So long as there is choice; choice for consumers to decide if they want Warhawk or MGS4, choice for publishers to maximise revenue, choice for developers to reach gamers in cheaper, more accessible ways, then the idea is sound."

Sound indeed and it almost seems like Reeves has more of a keen sense of the obvious than anything else in our opinion but we're sure that's why they pay him the big bucks.  Long ago, in a land far away there were things like vinyl records and floppy discs.  Now, our grade schoolers hardly would recognize them in the history books.  Time marches on, bandwidth continues to explode, breathe in, breathe out, evolve or be surpassed.  Simple, really.