Sprint CEO Considers Hiking 'Unlimited Everything' Pricing Or Killing It Altogether
"There will be a time when it might not be economically viable for us to offer unlimited [data], but for now we're okay. For the next few months, unlimited continues," Claure said. "We might increase prices towards the latter part of the year, and we might eliminate it in the future."
Claure talked about making Sprint a "more efficient company," one that's growing and doesn't reduce its workforce. The CEO is focused on company growth and improving Sprint's network, and a casualty of that direction could be unlimited data.
Claure apparently sees it as a costly offering. Sprint's recent promise not to throttle data in the wake of AT&T being fined $100 million by the FCC for intentionally slowing down connections for grandfathered unlimited data subscribers after going over a data cap may also be playing a role in Claure's thought process.