The Downsizing of E3
To the dismay of many gamers out there, next years Electronic Entertainment Expo will only be a shadow of its former self. The economically based decision is expected to be announced tomorrow by the Entertainment Software Association. The game and technology demos showcased at the event will only be available to a select number of people, instead of the tens of thousands the event usually draws in.
"While the largest of E3 exhibitors could support their own marketing and promotion of upcoming games, the smaller companies which rely on the attention that E3 generates may have no recourse other than to market their games independently. But a smaller E3 would impact more than the game industry: the local hotel and related entertainment and service industries in Los Angeles take in more than $50 million during E3--the estimated amount attendees and businesses spend over the course of the three-day event."
