The New York Times Releases Application For BlackBerry Smartphones

The New York Times announced an application for BlackBerry smartphones that will allow readers to view current news and information directly from their handhelds. The app formats content for optimal viewing and navigation on BlackBerry smartphone screens. It also offers automatic synchronization via Wi-Fi or a cellular network and the ability to store articles for offline reading.

Initially, the NYTimes BlackBerry application is available for the following BlackBerry smartphone models: the BlackBerry Tour, the BlackBerry Storm, the Blackberry Bold, and the 8900-Curve 2. Readers with other models should use the Times' mobile site, which is accessible at http://www.mobile.nytimes.com .

“Mobile continues to be a very popular way for Times readers to access our content,” said Marc Frons, chief technology officer, digital operations, The New York Times Company. “With this new application for BlackBerry smartphones, we are offering BlackBerry users with the latest models a faster, more dynamic and more personalized experience for reading up-to-the-minute news, analysis and opinion from NYTimes.com.”

The application is available for free at www.nytimes.com/bbap. Key features include:

• Offline reading – access stored and saved content while airplane mode is activated and in areas without cellular network coverage.
• Simple navigation – view articles and pictures quickly.
• Customization options – specify favorite sections, set synching frequency and adjust font size to customize the experience.
• Save and Share – save articles on the smartphone or share articles via e-mail and SMS text.