TV Networks Embracing YouTube?
YouTube.com has seen tremendous growth since its start back in February of 1995, thanks in part to its ability to let anyone become the star of their own show. Television network NBC has certainly taken notice of the service's popularity, as they've decided to resurrect a dead sitcom pilot into a new show for the 2006-07 schedule, based on its popularity on YoutTube.
"At about the same time, NBC and YouTube forged a strategic partnership that, among other things, lets NBC hype its fall shows on YouTube. What more proof do you need of new media's appeal than when the mainstream media jumps on board?
NBC is learning one of the new rules YouTube has showcased with its free-for-all policy: Exposure, not payment, is what counts. Spreading it around is key."
