Vizio Jumps Sony For #2 In US Flat-Panel Sales
According to its Q4 numbers -- which were absolutely amazing, by the way -- the low-cost HDTV leader in the United States was able to overtake a TV mainstay in Sony during a quarter which saw the latter company struggle like it had never struggled before. Of note, Samsung is still clinging to the number one spot, but there's no doubt that it's paying close attention to Vizio's every move at this point. Vizio's sets are made by Taiwan's Amtran Technology, and they managed to make up 14.3 percent of all flat-panel TV shipments in the all important October to December time frame as consumers began craving lower cost goods during a deepening financial crisis.
Not surprisingly, it's anticipated that Vizio will continue to grow in the coming months, despite the fact that consumers are apt to spend a bit less overall than in years past. Granted, it's low-cost approach is what will drive it in times where cash is tight, but don't be surprised if Vizio uses this spotlight to improve quality and really step up to take on the giants when they're weak.