VoodooDNA Spliced Completely Into HP
"It's been announced internally that the Voodoo products are no longer going to be stand-alone entities, but rather they have been welcomed into the greater HP catalogue.
PC World was able to get some additional information on this move from HP spokesperson, Ann Finnie:
"Voodoo's laptops and desktops will now be sold alongside HP's consumer Compaq Presario and Pavilion PC lines, said Ann Finnie, an HP spokeswoman. "It is just the next step of integration into the business units that deliver Compaq Presario and [HP] Pavilion," she said."
"HP will likely retain Voodoo as a brand name, but hasn't reached a decision about that yet, Finnie said."
"Ultimately it means that Voodoo and Voodoo-influenced products will be easier to buy, faster to get, they will feature local service, and they will have the full power of HP’s marketing and sales channel behind them. The bottom line is we have ignited the brand and sparked big excitement; so we are now integrating our organizations to fuel our growth."
Recently, VoodooPC revamped its lineup, consolidating down to a single desktop model (the Omen) and laptop (the Envy). Neither of the new redesigned models are shipping yet.
This move on HP is also likely at least partially motivated by a desire to streamline its operations somewhat in anticipation of an decrease in profits in the second half of this year as a result of global economic downturn. It will be interesting to see if Dell does something similar with its Alienware gaming brand.