Windows 10 To Offer Unified Storefront For Apps, Music, And Movies Across All Devices

To say that we’re excited about Windows 10 would be putting it lightly. After hitting a pothole with Windows 8, Microsoft is looking forward to smoother roads ahead with its successor. When Windows 10 was officially announced in late January, we were given a few details on Microsoft’s new unified application platform that will give us universal apps that work across PC, smartphone, tablet, and Xbox platforms.

Today, Microsoft has let it slide that it is taking things a step further with a single, unified Store in Windows 10. That means that the new Store will serve not only as a home for apps, but also as a repository for music, movies, and TV shows.

The new Store Beta, which rolls out to customers currently test driving the newest build of the Windows 10 Technical Preview over the next 24 hours, will populate the Movies & TV section within the Store (this option was previously available, but you couldn’t access the content within).

“You will now be able to browse and search for videos, rent or purchase movies & TV shows in the Store Beta and play them in the Video Preview app,” said Microsoft’s Brandon LeBlanc. “You will still have access to them on all other Windows devices and your Xbox One.”

It should be noted (and quite frankly expected) that there will likely be a few hiccups this early in the game. Leblanc warns, “The experience you will see today is unfinished and we have a lot more work to do” and that “you won’t see movie or TV details like cast and crew and you’ll only be able to stream video content right now.” However, he also goes on to add that functionality such as offline downloads are in the cards for future releases.

If you haven’t already download Windows 10 Technical Preview Build 10049, what are you waiting for? Go head on over to Microsoft’s Windows Insider Program and download the ISOs.