Would You Hang Out In A WhatsApp Community? Because It's Apparently A Thing
Facebook has been receiving a lot of negative attention as of late due to the internal leaks and how it uses data it collects about its users. That blowback was not isolated to Facebook alone, however. Following the recent server outage it is estimated that Telegram, another secure communications app, saw an increase of around 70 million users. So, it is no surprise that WhatsApp is looking for new ways to keep its existing users and perhaps win back a few it may have lost.
The possible new Communities feature seems to be directed toward giving group admins more control over groups. Essentially, admins will be able to create a sub-group similar to how channels are used in Discord. This should make it a lot easier to keep conversations on topic as well as making them easier to find. So, if an admin were to see a new topic trending they could create a independent community and then redirect that conversation to that focused group to carry on the chatter.
The Communities feature should make WhatsApp a more clean and focused app to use. It can be difficult to keep up with a particular conversation when multiple users are talking about multiple things all at one time. So, being able to find a group that is talking about the specific subject matter you want to discuss should make the experience a lot better.
As Meta continues its journey into the metaverse, it will be interesting to see how it incorporates WhatsApp into it. With an ever-growing market to compete in, it will need to continue to add new features and advance its user experience to keep up. And there is the looming question, will the app be renamed WhatsMeta as well? That's kind of catchy after all.