WSJ Asia Honors Asus With Quality and Innovation Award

ASUS Ranks First in Quality and Innovation in The Wall Street Journal Asia 200 Survey

Voted Second Most-admired Company Overall; Credited with "Revolutionizing the Global PC Industry" with the Eee PC

Taipei, Taiwan, Oct 2009 – ASUSTeK Computer Inc. (ASUS) has been voted number one in "high-quality services and products, as well as innovation in responding to customers' needs"* among Taiwanese Corporations by 2,622 executives and professionals who participated in The Wall Street Journal (WSJ) Asia 200 survey. It also placed second in the most-admired Taiwanese company ranking for the second year running.

"Although we are still far away from our goal, we hope to become the most-admired leading enterprise in the new digital era," said Jonney Shih, chairman of ASUS. "The way we see ourselves achieving this is to keep innovating. Over the past year, we have brought to the market a raft of innovative products and exclusive technologies that have signaled our intent, such as the ultra-thin Eee PC™ Seashell, the Eee PC™ T91MT multi-touch tablet, and the UL Series of notebooks with Turbo33 technology. We will continue to roll out similar innovations until our target is met."

WSJ singled out the Eee PC as an example of how ASUS has delivered upon its promise of innovation. It wrote: "The Eee PC in some ways turned computer-industry innovation on its ear. Asustek focused on simplifying and shrinking the notebook instead of developing ever-more powerful machines." This "gave rise to the 'netbook' category that is revolutionizing the global PC industry."

Peter Shih, President of China Business Headquarters represented ASUS at the Asia 200 Awards Ceremony held in Beijing, China earlier this evening.

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