Your DVR Is Causing Billboards
The new places for ads — as well as the addition of digital and video capabilities to signs, bus shelters, phone kiosks and other sites — are among the reasons ad spending in the out-of-home category are second only to online advertising in growth.
The goal is to engage consumers “during the course of their daily lives in places they go on a frequent basis,”
“In 36 years in advertising, for the first time I can look people in the eye and guarantee every consumer will be exposed to the message,” Mr. Sirvaitis said, referring to a StoreBoard sign, “because you can’t miss it.”
Amusingly, the header on my browser window as I read the NYT article says: "Firefox prevented this site from opening a pop-up window."
I predict a boom in sales for outdoor media. And for black Magic Markers.