Items tagged with Ads
HTC holds a place in history in helping to pioneer the Android platform. Back in those days, HTC was kicking tail and taking names, and more importantly, making some serious bank. Things have changed since Android was a newborn on the smartphone scene, and now HTC finds itself slashing sales forecasts and putting up...
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The mobile ad space is expected to grown to nearly $69 billion this year, which would be triple the amount that advertisers spent just two years ago. With all that money up for grabs, there's a war brewing between mobile operators and companies like Google and Yahoo that benefit from ads. Mobile operators want a piece...
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Take a look around and you'll see we're living in a mobile world -- at every turn is someone paying more attention to their smartphone than their surroundings. What you don't see are the dollars floating through the air from users clicking on or viewing ads. It's a lucrative business, and Amazon intends on cashing in...
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Google is slowly but surely expanding its Google Fiber Internet and TV service across the United States, and if you ever wondered how the company can afford to offer such comparatively low prices, we have two answers. The first is simply, it's Google -- the company raked in $66 billion in revenue last year. Secondly...
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I've been pretty critical of Microsoft's advertising campaigns, including the ones featuring Jerry Seinfeld and Bill Gates several years ago. They lacked the wit and amusement of Apple's "Mac vs PC" ads at the time, and more importantly, they didn't convey a clear message like Apple did, even if that message was...
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Rumors that Amazon was considering a streaming video service supported by ads and separate from its Prime program first surfaced back in March of this year. Nothing came of it, at least not yet, though that doesn't necessarily mean those plans are dead. These kinds of roll outs take time -- negotiations with content...
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Which do you despise more, advertisements or paying for a service when you've grown accustomed to it being free? Don't feel obligated to answer now, though you should put some thought into the question in case YouTube decides to charge a subscription fee for ad-free access to its streaming video collection. While nothing is yet imminent, there's...
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A million dollars isn't cool, do you know what's cool? A billion dollars. Or so we were told by Justin Timberlake's portrayal of Sean Parker in the movie The Social Network, a docu-drama about Facebook. Ironically enough, Facebook reportedly offered $1 billion to acquire Snapchat, and then $3 billion after its initial...
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It's only a matter of time before the memes start rolling that read, "Brace yourself, ads are coming to Snapchat." It's an inevitability now that Snapchat CEO Evan Spiegel let the cat out of the bag regarding plans to finally generate revenue -- while speaking last night at a Vanity Fair event in San Francisco, he gave the heads up that ads...
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Don’t freak out, but Facebook is testing a new feature that would put “Buy” buttons on ads within the social network. Simply, users would see an ad, and the ad would have a button that you could click to purchase the item you see, all without leaving Facebook. This is an obvious evolution of having ads on Facebook, and it...
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After warning that it was doing so back in March, Google has changed its AdWords policies to ban sexually explicit advertisements, meaning that we’ll no longer see any porn ads in search results or anywhere on the AdWords network. “Google AdWords doesn't allow the promotion of some types of sexual content on the Google Network....
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The world's largest social network -- that would be Facebook, folks -- has agreed to acquire LiveRail, an advertising technology company, for an undisclosed sum of money (online reports have the figure pegged at between $400 million and $500 million). While announcing the planned acquisition, Facebook pointed out that LiveRail has helped several...
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After taking heavy fire in a California court from plaintiffs who contend its Gmail data mining practices within Google Apps for Education are illegal, Google is changing its practices so that it’s not possible to scan those users’ emails for advertising purposes. Further, “We’ve permanently removed the “enable/disable”...
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You know those blank tiles on your Firefox homepage when you first start using the web browser? Mozilla is rolling out a program to make it so those tiles aren’t blank anymore; instead, they’ll be filled with ads. The company announced the change in a blog post using language that obfuscates at first blush what’s going on....
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Google has received a patent that essentially takes the incentive for a consumer to visit a business up a notch--or several notches. Traditionally, the tactics brick-and-mortar businesses have had to use to get people through the door have involved advertising sales, coupons, and offers for validated parking, not to...
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You know what really grinds our gears? Bad ads. Online advertising makes most of the free content on the Internet (such as the words you’re reading right now) possible, but there are plenty of bad actors that abuse advertising tools to spam, trick, or deliver malicious content to users. Fortunately, Google has an ongoing full frontal...
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In the coming months, you'll stop receiving ads in your feed based on what your family and friends are into. They're called Sponsored Stories and the way they work is by showing up sporadically on your news feed based on the activity of your Facebook friends. So, if your mom Liked a Sponsored sewing page, there's a...
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Like everyone that’s trying to make a living in the online world, Instagram is trying to crack the tough nut of monetizing its free service, but the social image-sharing site may just have figured out a solution. Many sites, such as Google, rely on ad clicks, as well as actions such as “likes”, and...
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Do you hear that noise? It's the sound of stocks changing hands, and today that's good news for Twitter. Why? Twitter's stock is currently trading at around $52 per share, up nearly 6 percent since the opening bell, and that's after gaining 9.3 percent on Monday. Shares of Twitter hit a new high of $52.58 just a...
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It should come as no surprise to hear that Google, a search company, has morphed into an advertising company. And what marketers really, really covet is your location and buying habits, amongst other personal details that help them best target you at the precise moment in which you'd be likely to pull the trigger on a...
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Up to now, viewability of kids’ Facebook accounts was set by default to “Friends of Friends”; now, those aged 13-17 start out with their audience set to “Friends” by default. However, they can also make their posts public, and they can turn on “Follow” to let their posts show...
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One of the quirkiest aspects of the amazing success that many relatively new Internet tech companies enjoy is the fact that the free services don’t actually bring in a lot of cash, at least not compared to the scale of their popularity. Thus, inevitably, something has to give, and for Instagram that something is the placement of ads...
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