Items tagged with Ads
You know what they say: the truly powerful just let the haters do their thing, while the insecure worry about building up counter-arguments. Say what you will about the ongoing Microsoft vs. Google battle, but Microsoft sure seems to put up more of a public fight against compared to the other way around. In fact...
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Your eyeballs are valuable commodities. No, we're not talking about scooping them out and selling them on the black market -- please don't do that -- but for advertisers, their goal is to get their goods and services in front of your face however possible. A new app called Locket wants to help them do that by beaming...
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When it comes to advertising, many companies are understandably picky about where their ads appear. That plug for a minivan makes sense in a mainstream magazine, but it’s a little odd if the same ad shows up near adult content. So Facebook announced today that it’s going to begin pulling ads from Groups...
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Emerging markets are called that for a reason, and Google has certainly had a hand in bringing a lot of said markets to the spotlight over the years. As the Internet expands into becoming a full-fledged force across the globe, Google realizes that it may need to lend a hand in developing some of the infrastructure. In...
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There was a scene in The Social Network in which actors portraying Mark Zuckerberg, Eduardo Saverin, and Sean Parker were discussing how to monetize Facebook. The talk inevitably turned to ads, something Zuckerberg supposedly was adamant against implementing at the risk of Facebook losing it's cool factor. And then came the famous line delivered...
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In the world of consumer technology, it's pretty easy to spot the rivals. Apple doesn't exactly get along with Samsung. Microsoft doesn't exactly get along with Apple. Sony probably isn't best of friends with Nintendo. And in the search world, Yahoo and Google are obvious counterparts. But recently, the two came...
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We’ve all done it; you’re trying to navigate around an app or web page on your smartphone or other mobile device, and because of your meaty adult-sized fingers, you accidentally click an ad that kicks you out of whatever you’re doing and takes you elsewhere. Even Google, who makes its bones on ad...
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Just because you can do something doesn’t mean you should...because someone might sue you over it. Lots of folks are excited about software or browser extensions that will block ads on websites, such as the add-on Adblock Plus, but it’s possible that ad blocking could incite a legal battle. The issue here is fairly straightforward:...
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At long last, Facebook has finally unveiled a new mobile ad platform for app developers to grow their business and "reach and re-engage their users," the social networking site announced on its developers page. For the time being, only a select set of beta partners have access to the mobile ad network while Facebook...
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Remember those awful Genius ads Apple began airing during the Olympics? Reactions to the ads were overwhelmingly negative and were somewhat surprising for a multi-billion dollar company known for more creative ad spots that typically focused on the product. These new ads did not, and instead cast Apple users in an idiotic light. Or at least...
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It doesn't matter if you're a Mac fanatic or if you're anti-Apple to the core, there's no denying the Cupertino company knows how to market and sell a product to the masses. Steve Jobs, if nothing else, created a consumer culture where iDevices are in such high demand, people will line up for blocks to purchase the newest iPhone or iPad tablet....
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We suppose it was only a matter of time before Facebook started leveraging its massive database of user information and preferences to spread its advertising beyond the borders of the social network. The company noted quietly on its site that personalized ads and sponsored stories will now also appear on social gaming...
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Hey, Windows users -- seeing ads in your Skype calls? Fret not, it isn't an unathorized version of the software; it's just a new twist on "free" VoIP calling. Skype has today announced the launch of Conversation Ads, finally, a way to make cash off of free calls. These new display ad units will appear within the calling window of users who...
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Psst, you over there. Come closer. How would you like a brand new, never opened Kindle for $114? Yes, this is the third-generation Kindle, the letters are all in English, and no, it didn't fall off of a truck. What's that, you're still skeptical? Alright, there is a catch. In order to receive the $25 price break, you have to put up with special...
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Don't go hitting the panic button if you suddenly notice ads in your Gmail account, you're not the victim of a virus or any other malware looking to wreak havoc on your system. So what's going on? Apparently Google got the bright (and potentially lucrative) idea of testing out display ads in Gmail user accounts. "We're always trying out new...
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NBC Universal pulled the plug on an a two-year-old advertising arrangement with Google, according to a Los Angeles Times report. The search giant had been selling ad space on NBC Universal's Syfy, Oxygen, MSNBC, Sleuth, and Chiller channels. "We're not currently contributing inventory into the Google marketplace, but we continue to work with...
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We've been good friends with the folks at Ars Technica for many years now. Not only does their fearless leader Ken Fisher, hail originally from the Boston area (which of course makes us a bit partial), where HotHardware also had its start, but there is little arguing that the Ars team punches out high quality...
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Microsoft's Laptop Hunters ads are making an impact on the perception of Windows computers vs. Apple computers in terms of value, according to BrandIndex. That's been the key point in Microsoft's ads, that there are more choices and lower prices among Windows PCs. The data from BrandIndex shows that Apple's value score among the key 18 - 34...
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On Wednesday, Google unveiled what it called "interest-based" advertising. In reality, what they really unveiled was behaviorally targeted ads. And that has some privacy advocates crying foul. The "interest-based" ads will initially appear on YouTube and other Google partner sites. Here's the reason behind the initiative; it's all about the...
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Vudu, a Video On Demand (VOD) service with a claimed over 1,100 HD titles available, supposedly leads Apple TV, Netflix, and Xbox Live for the broadest selection of HD movie content. We just like the looks of their player on its own but there's more to like here.As a Vudu user you have the option of viewing your selections streamed to...
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Sharkoon "Rush" Headset: Versatile stereo-headset for use with analogue audio sourcesSharkoon is expanding its "Rush" product line designed specifically for gamers with a versatile stereo gaming headset. The Sharkoon Rush Headset has a stylish design and high-quality workmanship. In addition to the striking Rush-Logo on top of the headband,...
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A new commercial PC game came out two days ago from a brand new game development and publishing company. The game is called CellZenith and the company is called Faramix Enterprises. What make this a unique story is not actually the game (full disclosure: we've not played the game, so we cannot comment intelligently about it), but the story...
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