Items tagged with Advertising

The recent feud between Apple and Facebook has been well documented. The companies have been at odd for years, but tensions between the two came to a head most recently when Apple detailed its newest privacy guidelines at WWDC 2020. Those guidelines would force companies to disclose how a customer's data was being... Read more...
The battle for paying new publishers in Australia has ramped up today after Facebook took some drastic measures. The social media company has now blocked Australian news from being shared on the platform globally after the threat of new rules loomed from the country's government. Interestingly enough, this action has... Read more...
If you looked away for a split second, you might have missed it, but Reddit ran its first Super Bowl (or "Superb Owl") advertisement yesterday. Within a flash, a text box that looked something like a Reddit post appeared. During the short five-second timeframe, the ad hailed the /r/WallStreetBets escapades and... Read more...
Facebook has been working hard to adhere to Apple's new privacy policy that will soon be implemented across its iOS and iPadOS platforms. Apple's goal is to give users more granular control over what personally-identifiable data can be obtained and used by installed apps. And that pertains to all third-party apps; no... Read more...
Cookies of the edible kind are delicious and comforting, whereas cookies of the technological kind can save, store, and track data in web browsers across browsing sessions. Companies can use them for good or bad things depending on the implementation from a website, like Twitter, Facebook, or others. When it comes to... Read more...
Both Facebook and Google have come under scrutiny in recent years over antitrust and privacy abuses. In late October, the United States Department of Justice filed an antitrust lawsuit against Google, alleging that the company was abusing its power as a "monopoly gatekeeper" to the internet for "billions of users and... Read more...
Months after the 2016 U.S. Presidential Election concluded, there are still allegations that Russia meddled in the process to help sway voter opinion. Google has been running an investigation to see whether Russian operatives might have exploited its advertising system in an attempt to interfere with the election... Read more...
Companies can be a little overzealous when it comes to serving up ads. Even so, HTC appeared to hit a new low when its TouchPal keyboard that comes pre-installed on some Android devices started pushing out ads to users. This did not sit well with affected users, many of which took to posting their grievance on Reddit... Read more...
Feel left out not seeing advertisements in Facebook's Messenger? Don't fret: that's going to be changing real soon. Following what Facebook touts as being a successful test in Australia and Thailand, the social media giant is planning to expand advertising in its Messenger service to the rest of the world. For... Read more...
It is often said in regards to free online services such as Facebook that if you are not paying for a product, then you are the product. Fair enough, but that does not mean there are no lines that can be crossed. Facebook seems to have stepped over one with a sophisticated algorithm that lets advertisers target... Read more...
YouTube remains a free service for all (well, as long as you aren’t a subscriber to YouTube Red), so we have to put up with ads from a time to time to enjoy our daily allotment of cat videos and other time wasters. However, Google has finally gotten the hint that one particular format for its video advertising may be... Read more...
In no uncertain terms, Facebook says "discriminatory advertising has no place" on the world's largest social network. To keep it off of there, Facebook last fall started providing better education to advertisers about its prohibition against discrimination. It also beefed up the procedures it uses to enforce... Read more...
This past weekend, we talked about how Facebook and its founder Mark Zuckerberg were planning to combat the "fake news" problem we've likely all seen on a regular basis. This comes hot on the heels of Donald Trump becoming president-elect, as it's a no secret that this political season has been rife with misleading... Read more...
If you're responsible for creating advertising campaigns for a website or a Web service, you need the confidence that you're going to see a good return-on-investment. To gauge that, you're going to listen to the promises of the company or site that hosts the advertising platform. Unfortunately, those promises are sometimes inaccurate - even Read more...
If Google had been hoping that the European Union would back off on its pursuit of proving that it's anti-competitive, it appears that the company hasn't been hoping hard enough. Today, the EU shot another set of charges at Google for anti-competitive practices, this time squarely targeting its AdSense for Search... Read more...
For nearly a decade, Verizon ran a series of ads featuring actor Paul Marcarelli delivering the tagline, "Can you hear me now?" It's still a phrase that's familiar to many people, but in case you haven't heard, it's 2016 and apparently "every network is great," or so says the former Verizon pitchman who's made the... Read more...
If you enjoy seeing recommended apps in your Windows 10 Start menu, then you're going to love the fact that the upcoming Redstone update doubles the number you'll be able to see. Who knew Windows 10 could get even better? Alright, so that's a bit of an exaggeration, but considering the fact that it is happening, it... Read more...
While much of the autonomous buzz right now revolves around vehicles, the ever-evolving world of technology will see many other sectors become automated in the future -- including simple things like customer service. The problem, of course, is that most businesses can't invest in advanced 'chatbots', either through... Read more...
Have you ever noticed that your online activities affect the types of advertising you see when surfing the web and using online services? That's called targeted advertising (or stalking, if you prefer), and AT&T's partnering up with a company called Videology to bring the same type of creepiness to television. I'm calling it creepy because Read more...
Facebook's Messenger app isn't the most-liked on the planet. Why? Well, the company thinks that everyone is a-OK with the fact that two separate apps need to be used for the same service, something that caused quite a stir in the summer of 2014 when the company forced people install the Messenger app in order to keep in touch with friends Read more...
Users of the Chrome beta for Android are in for a bit of a treat, as the latest version has added support for "Physical Web" beacons. Don't worry if you've never heard of these, because most haven't. Google did talk about it a bit last summer, and it seems like a feature that could be incredibly useful at... Read more...
It seems certain that we've all managed to wind up on a website at some point in time that had misleading elements, such as fake download buttons. While piracy is going to be the first thing that springs to many minds when this kind of sketchiness is brought up, it's hardly exclusive to that area. Some websites that... Read more...
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