Items tagged with augmented reality

It's no secret that AMD loves virtual reality, with many folks at the company exhibiting real passion about its possibilities in the future. The sky's the limit, as they say -- or it at least it could be once we figure out what we can do about those pesky cables! If a survey was conducted among HTC Vive and Oculus... Read more...
Apple may look to the field of augmented reality to help set its upcoming iPhone 8 device apart from the competition. Perhaps just as importantly, infusing AR into the iPhone 8 would set its next flagship phone apart from previous iPhone models, a not unimportant goal after Apple faced criticism for the lack of... Read more...
It has now been two years since Microsoft first introduced HoloLens, a set of goggles that meshes the real world with virtual 3D elements. The technology is called augmented reality and outside of Pokemon Go and a handful of nifty demos, we've yet to see to how truly awesome the experience can be. Part of the reason... Read more...
Do you really need a $3,000 device to keep track of your keys, your shoes, or to tell you if your milk jug is near empty? Well, if Microsoft has its way, you’ll be using devices like the HoloLens to keep track of everyday items that might otherwise be misplaced during your daily routines. A newly uncovered... Read more...
Alternate reality technologies (virtual reality, augmented reality, mixed reality) are taking the industry by storm. While relatively few consumer applications exist at this point, the field is set to explode as more and more companies jump on board. Count Snapchat among them. The photo and video sharing service that... Read more...
Lenovo introduced the Google Project Tango Augmented Reality-infused Phab 2 Pro smartphone back in June and the product marked a number firsts for both the manufacturer and the industry as a whole. The Phab 2 Pro is the first consumer retail device to support Google Project Tango AR technology, with a multi-camera and... Read more...
We reported late this week that Magic Leap's seriously impressive augmented reality teaser posted earlier this year was completely faked, which didn't strike too much people as a surprise. Even so, the company led people to believe that it was a genuine demo, when in fact 100 percent of it was created by a special... Read more...
In search of the next big money maker, Apple is considering a foray into augmented reality, a sector company CEO Tim Cook thinks will be really big. The company's interest is described as being in the exploratory phase at this point, as it look at whether there exists a significant market opportunity for a set of AR... Read more...
This past June, Lenovo invited select press to an event in San Francisco where the company unveiled two upcoming products: Phab2 Pro, and Moto Z. We took a look at the (seriously awesome) Moto Z a couple of months ago, and now, we have the Phab2 Pro to look forward to next month. We'd understand it if you felt a... Read more...
There are a handful of truly influential companies, firms that have changed the world and continue to do so. Apple is one of them, so when Apple CEO Tim Cook talks about the next big in technology, there's good reason to listen, even if you don't agree with what he's saying. During a recent question and answer session... Read more...
Earlier this week, Apple CEO Tim Cook made some rather positive comments on the current state and potential future for augmented reality (AR) technology. In an interview, Cook stated that he sees AR as being the "bigger bet" over virtual reality (VR), and it's not hard to agree. VR at this point is more expensive than... Read more...
There's no denying that modern virtual reality can provide one of the most interactive experiences on the planet, and can transport you to another universe like nothing else. However, VR can be expensive and very disorienting for users. If we're talking about mobile VR, such as with Samsung Gear VR, the cost-of-entry... Read more...
One of the things that separates the HoloLens from the Oculus Rift and HTC Vive is that it doesn't need to be tethered to a powerful PC—the hardware bits required for augmented reality effects is all integrated into the eyeglasses. At the center of it all is a custom designed Holographic Processing Unit (HPU) that... Read more...
Microsoft just made it easier to purchase its HoloLens Development Edition hardware if you live in the United States or Canada. There's no longer an application process or need to be invited, you can just head over to the online Microsoft Store and buy the augmented reality eyeglasses outright, though you better bring a bag of loot—it costs Read more...
Take a stroll outside to any just about any area and you're likely to run into people playing Pokemon Go on their smartphones. It's the hottest thing right now, surpassing Candy Crush as the biggest mobile game in the U.S. of all time, and iPhone users are spending more time playing Pokemon Go than updating their... Read more...
You may have noticed that a bunch of kids or young adults have started running around your neighborhood perhaps looking a little suspicious (or at least preoccupied with their smartphones). They're not necessarily up to no good, they're probably caught up in the Pokemon Go craze, a new mobile app that uses augmented... Read more...
Qualcomm is in the process of optimizing its Snapdragon System-on-Chip (SoC) line to support Google's Project Tango augmented reality technology, the company announced this week. Support for Tango has already been extended to its popular Snapdragon 820 and Snapdragon 652 processors, while future Snapdragon 800 and 600... Read more...
Google has been teasing us with its Project Tango augmented reality (AR) platform for years. We’ve seen breathtaking demos on both smartphone and tablet hardware, but no OEMs have stepped up to the plate to deliver Tango-enabled hardware — until now. Lenovo has come out swinging with its PHAB2 Pro phablet, which packs... Read more...
VR and AR companies might have a huge focus on gaming right now, but both technologies can be extremely useful in many other practical, real-world applications as well. The Navy underscored this recently with the unveiling of a new augmented reality heads-up display that doesn't look quite as sleek at consumer VR... Read more...
When the topic of virtual reality, augmented reality or mixed reality comes up, one of the first things people think of is gaming. And that's fair, considering the high profile releases of headsets like the Oculus Rift and HTC Vive. However, there are applications outside the realm of gaming that hold some exciting... Read more...
Some amazing things are happening in technology. We have augmented reality and virtual reality solutions finally getting off the ground, and gadgets like Google Glass and Microsoft's HoloLens have given us glimpses of what the future might be like. But alas, these early looks only paint a partial picture of where... Read more...
It's fair to say we're at the early stage of the modern virtual reality and augmented reality movement that's poised to transform the industry. That's evidenced by first generation consumer headsets like the Oculus Rift and HTC Vive, both of which are promising but also expensive and require a relatively powerful PC... Read more...
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